LOOG GUITARS: Built-in amp! Augmented Reality! Monsters!

Created by Rafael Atijas

Electric guitars with a built-in amplifier and an app that teaches you to play through Augmented Reality, games and... monsters!

Latest Updates from Our Project:

Free Shipping Code
11 months ago – Sat, Nov 23, 2019 at 04:19:33 PM

Hi all, 

A few of our international backers raised a good point: how can they order accessories through our Black Friday sale next week, and have those shipped with their rewards later on, so that they don’t have double shipping costs? Good question; this is what we’ll do

We created the IBACKEDLOOG! promo code for free shipping that you can enter at checkout. By entering that code, you’ll get free shipping (even international orders) and we’ll know that we need to ship that order later when we ship your Kickstarter reward. Makes sense? Hope this works for you. 

For your convenience, here are these links again:

  • If you pledged for the Loog Mini Electric reward, you'll find accessories for your model here.
  • If you pledged for the Loog Pro Electric reward, you'll find accessories for your model here.
  • If you pledged for the Loog Pro VI Electric reward (the 6-string model), you'll have to wait a bit more, as we don't have those accessories ready yet. (Once we have them, we'll offer them to you at a discount, don't worry.)

And remember: enter code IBACKEDLOOG! at checkout for free shipping! 



App Early Access / Discounted Accessories / Surveys
11 months ago – Sat, Nov 23, 2019 at 02:33:19 AM

Hello friends,

I hope this message finds you well. We have a nice little update for you, covering app, accessories and survey. Please read on!


I'm happy to say we now have a firm date for the app launch (iOS version): December 19. That's the day it will be live in the App Store. BUT, I'm even happier to say that you backers can download it right now if you want to! :)

It's an almost-final version, and you can access it here. (You will be prompted to download Apple's TestFlight app first, and then you'll be able to access the Loog Guitar app in there. Should be pretty straight forward.)

As I said, this is an almost-final version, so please excuse us if you find a few bugs here and there. (And please let us know your comments and feedback!) Overall, though, I'm really happy and proud of it and I hope you like it too. This past Saturday we had a beautiful testing session with kids; here's a photo: 

It was the first time we conducted a proper testing session, with cameras, 8 different kids of different ages, controlled environment, etc. Super interesting findings that will inform the final version of the app and will hopefully allow us to offer a better experience overall.

(Friendly reminder to Android users: the Android app is happening and on track, but we'll finish it closer to the date when we'll ship the guitars.)

Accessories and add-ons

IMPORTANT: Next Monday, November 25, in our online store, we'll launch our one-and-only yearly sale event. We'll have all our guitars and accessories at 25% off, through that week till Cyber Monday on December 2. So if you are wanting to get an accessory for your Loog, I highly recommend you take advantage of that sale. We have stands, straps, wall hangers, carrying cases, tuners, extra strings and more. Here are a few pictures:

  • If you pledged for the Loog Mini Electric reward, you'll find accessories for your model here.
  • If you pledged for the Loog Pro Electric reward, you'll find accessories for your model here.
  • If you pledged for the Loog Pro VI Electric reward (the 6-string model), you'll have to wait a bit more, as we don't have those accessories ready yet. (Once we have them, we'll offer them to you at a discount, don't worry.)


I'll have to push sending the surveys a few more weeks, sorry. My only excuse: this is an incredibly busy time of the year for us, with Black Friday approaching and the holiday season upon us. Production and everything involving the actual finishing of the products is going well and on schedule, but things that are not 100% necessary yet (like getting your shipping addresses and color of choice) we are pushing a bit till the craziness is over. 

Speaking of Black Friday, I hope those celebrating have a wonderful Thanksgiving. I know I'll be thanking you all for making the new Loog electric guitars happen! ☺️

That's it for now, folks. I trully hope you (Apple users) can download the app and enjoy it. Please remember to send in your comments and feedback!



Surveys / App launch / Changing rewards / Production
12 months ago – Wed, Nov 06, 2019 at 10:40:57 PM

Hello friends!

I hope you are all well and that you are ready for our first post-campaign update! We've been working these days on final adjustments to the PCB design and were able to achieve some important enhancements. 

Now the output levels of the clean and overdriven sound are more balanced and the clean signal is also cleaner and brighter. That is: the sound will be actually a little bit better than what you heard -and liked- in the Kickstarter videos. We are happy we managed to achieve this; it's a detail but it does make a difference and we think you are going to like the result. Now we'll be producing a new set of sample PCBs and if everything is good to go with it, we'll green light production of the first batch!

Photo from last week, playing one prototype with the old PCB and another one with the new one, to test and decide on the final design.


We have the iOS version almost ready! We expect it to be up in store App Store before the end of November, so stay tuned to that announcement. We have also started working on the Android version, and we expect that to be ready in April 2020, by the time we deliver the guitars. We are very happy with the app and the feedback we are getting from testers. Really looking forward to releasing it and see what you all think.

Surveys / Changing Rewards / Add-ons

Since the guitars will be shipping in April, we are not in a rush to send the surveys too soon. With that said, we expect to have our BackerKit project page ready next week and there you will be able to enter your guitar model and color of choice, as well as your shipping details. Through BackerKit you will also be able to add accessories (straps, carrying bags, stands, etc.) at a backers-only discount, and you'll be also able to upgrade to a different guitar if you want to. (Those of you who pledged for a Mini and now want a Pro or a Pro VI: you'll be able to do that.) We'll also have our current lineup of acoustic guitars there, so it will be a proper Loog online store. Again, we expect to set it live next week, so stay tuned for that email.

That's it for now, folks. I'm here if you have any questions.



Thank you!!!
about 1 year ago – Sat, Oct 05, 2019 at 02:28:27 AM

We did it, folks! Thank you, thank you, thank you! What a ride! Our campaign ended up being the most funded -and most backed- guitar project ever on Kickstarter. Thanks so much for making that happen!

We are looking forward to moving into production mode and sharing the process with you. It's going to be fun :)

For those of you who are new at backing things on Kickstarter, this is what happens now: in about three weeks we’ll be sending a survey for you to choose the color of your Loog guitar, confirm if you pledged for several units, and add accessories, if you want to. We'll have straps, carrying cases, stands and even our other guitars at a backers-only discount. (We'll use a platform called BackerKit for all this. Some of you may be familiar with it, if you backed other Kickstarter projects that used it.)

It's a bit late here so I'll keep it at that for now. Thanks again so much for backing this project. I'm stoked that you are all on board and I think you'll be really happy with this new generation of Loog guitars.

Cheers! ❤️


About last night...
about 1 year ago – Thu, Sep 19, 2019 at 01:16:25 AM

Last night our campaign passed the mark of 1,000 backers. That’s one thousand of us rooting for the same cause and making it possible for these guitars to exist. ❤️

To celebrate: Android app unlocked! 😃

Thanks a million! (As in one thousand thanks to each one of you)