LOOG GUITARS: Built-in amp! Augmented Reality! Monsters!

Created by Rafael Atijas

Electric guitars with a built-in amplifier and an app that teaches you to play through Augmented Reality, games and... monsters!

Latest Updates from Our Project:

Shipping Update
19 days ago – Mon, Oct 05, 2020 at 11:04:24 AM

Hi there,

It's been a whole week of harassing UPS to fix this mess and there seems to be light at the end of the tunnel now: two days ago UPS was able to clean things up with customs (you might remember that the issue was that they had filed the paperwork to clear customs both in L.A. and Oakland, and that created a conflict that had the container stuck in customs for almost 3 weeks) and now it looks like we'll finally start shipping to you by the end of next week.

For the sake of transparency, and to keep you in the loop, here's a couple screenshots from our emails with UPS. Just a few samples of what has been an intense exchange both by email and phone.

And here's another thread:

Anyway, as I said, the customs issue is now solved and we are now waiting for the guitars to arrive in the warehouse. We were hoping that this would happen this week, but it now looks like it will arrive Tuesday or Wednesday, and then as soon as the fulfillment center is able to complete the receiving process we should be able to ship to you. As mentioned before, this first batch covers around 92% of all rewards. The remaining rewards (including those to European backers) are still expected to ship by the end of October and early November. 

Thanks again for your patience and continued support. Have a great weekend!



Shipping Update
30 days ago – Fri, Sep 25, 2020 at 12:01:41 AM

This post is for backers only. Please visit Kickstarter.com and log in to read.

Confirming / Updating Your Address
2 months ago – Wed, Aug 19, 2020 at 05:36:41 PM

Hi folks,

Some of you have asked to update your shipping address. If you need to do that (or simply double-check that you entered the correct info) you'll have to go back to your BackerKit survey and do it there. In any case, for your convenience, I'll send a direct email to each backer with instructions and links to do it. Subject line will be "Last call to update your shipping address for LOOG GUITARS: Built-in amp! Augmented Reality! Monsters!" and we'll be sending it later today. Please note you'll have 48 hours to make any changes before we lock addresses and get ready for shipment! 

And if you bought any accessories (via BackerKit or through our online store) we'll ship those together with your rewards too.

Hope this helps!



It's Happening!
2 months ago – Mon, Aug 17, 2020 at 11:55:31 PM

Hey folks, hope you are all well and healthy these days. I'm glad to report that the first 2,500 guitars have been completed and are now en route to our U.S. warehouse. A bit late, I know and I apologize, but it's finally happening! 

Please see below: not the most glamorous Loog product pictures, but I know some of you will REALLY like these :)

So, the freight will arrive in the port of L.A. on September 11 and about a week later the guitars will ship from our warehouse to you. Again, I know this is a bit later than what we mentioned in our last update, but things these days simply take more time. Anyway, we really are getting there: 94% of all U.S. backers will receive their reward before the end of September. All other backers -including international backers- will receive it in October

Again, thank you for your continued support and patience through this longer-than-expected fulfillment process. I asure you we are doing our best effort in circumstances that are very different from what we had planned last year, and I'm confident you'll feel the wait was worth it once you get your guitars.

Thank you!


Video Update
3 months ago – Sat, Jul 18, 2020 at 03:22:37 AM

Hello friends!

First, let's get this out of the way: we are still on track, and there are no new delays! 😅  

So, you may remember from our last update that the factory was sending a few faulty units for us to check. Well, we finally got them, found out what the issue was, and also found a solution :)

And we made a short video explaining and showing all about it, for all of you behind-the-scenes fans:

(At 1:06 when I say "microphone" I should have said "microscope"🤓 )

We are also working hard on the Android version of the app. It's taking a bit more time and effort than the iOS version (because of device fragmentation), but things are going reasonably well and we will have that up and running by the time we deliver the first guitars to you, in August.

Have a great weekend, folks!